How to Display Signage on a Basic TV in 2025

Even in 2025, not all displays are smart screens, but with affordable solutions like the Amazon Fire Stick or the advanced Amazon Signage Stick, you can easily transform a basic TV into a professional digital signage display. In this guide, you’ll learn how to use PosterBooking to set up and display signage on a basic TV.

Step 1: Prepare Your Basic TV for Digital Signage

1.1. Check for an HDMI Port

Ensure your TV has an HDMI port, as this is required to connect a Fire Stick or Signage Stick.

1.2. Choose Your Device

• Amazon Fire Stick: An affordable option for turning your basic TV into a smart display.
• Amazon Signage Stick: Designed for digital signage, it comes with a free year of PosterBooking’s Business Pro Plan, unlocking premium features like unlimited screens, playlists, and storage.

1.3. Connect Your Device

1. Plug the Fire Stick or Signage Stick into your TV’s HDMI port.
2. Connect the device to a power source and your Wi-Fi network.

Step 2: Install the PosterBooking App

1. Navigate to the Amazon App Store on your connected device.
2. Search for PosterBooking and install the app.
3. Launch the app, and a unique screen code will be displayed.

Step 3: Add Your Screen to PosterBooking

1. Open the PosterBooking dashboard on your computer or smartphone.
2. Go to the Screens section and select Add Screen.
3. Enter the unique screen code displayed on your TV.
4. Assign a name to your screen (e.g., “Storefront Display”) and click Add Screen.

Your TV is now ready to display digital signage content.

Step 4: Upload Content to PosterBooking

4.1. Prepare Your Signage Content

• Use tools like Canva or Adobe Photoshop to design your signage.
• Stick to 1920×1080 pixels resolution for landscape orientation.
• Save the designs as PNG or JPEG files for best quality.

4.2. Upload to PosterBooking

1. Navigate to the Content section in the PosterBooking dashboard.
2. Click Upload Content and select your signage files.
3. Once uploaded, the content will be stored in your library for easy access.

Step 5: Create a Playlist for Your Signage

1. Go to the Playlists section on the PosterBooking dashboard.
2. Click Create Playlist and give it a name (e.g., “Store Ads”).
3. Add your uploaded signage content to the playlist:
   • Click Add Content.
   • Select the images or videos you want to include.
4. Save the playlist.

Tip: For multiple signage files, set specific display durations to create a dynamic slideshow.

Step 6: Assign the Playlist to Your TV

1. Return to the Screens section in the dashboard.
2. Locate the connected screen (your basic TV) and click the plus (+) button.
3. Select the Store Ads playlist you created.
4. Click Save to apply the playlist.

Your signage will now display instantly on your TV.

Step 7: Enhance and Manage Your Display

7.1. Schedule Content

Use PosterBooking’s scheduling feature to display signage during specific times. For example:

• Morning Specials: Show from 8:00 AM to 12:00 PM.
• Evening Promotions: Show from 4:00 PM to 8:00 PM.

7.2. Update Content Remotely

PosterBooking allows you to upload new content or edit playlists remotely. Changes are reflected on your TV in real time.

7.3. Combine Content Types

• Alternate between static images and videos for a dynamic display.
• Add QR codes to signage for interactive customer engagement.

Why Use PosterBooking with a Basic TV in 2025?

PosterBooking, combined with the Amazon Signage Stick, provides a professional-grade solution for digital signage on basic TVs:

• UNLIMITED Screens: Manage multiple TVs without restrictions.
• UNLIMITED Playlists: Create unique content playlists for different times or locations.
• UNLIMITED Storage: Upload as much high-quality signage as needed.
• FREE Year of Business Pro: With the Amazon Signage Stick, you get premium PosterBooking features free for a year.
• Remote Access: Update and manage displays from anywhere.

Final Thoughts

Transforming a basic TV into a digital signage display is simple, affordable, and effective with PosterBooking and the Amazon Signage Stick. Whether for storefront advertising, event updates, or menu displays, this setup offers unlimited possibilities.

Start leveraging the power of digital signage today and take advantage of the free year of PosterBooking Business Pro Plan. Upgrade your basic TV to a professional display in minutes!