Los Tacos Dorados, a popular Mexican restaurant located in the heart of San Diego, California, faced challenges in engaging with its diverse clientele and increasing foot traffic during off-peak hours.

In response, the restaurant sought an innovative digital signage solution to showcase their menu items, special promotions, and unique customer engagement activities.

By partnering with PosterBooking, a cloud-based digital signage platform, Los Tacos Dorados successfully enhanced its customer engagement, improved operational efficiency, and attracted more customers.

Enhancing Engagement at Los Tacos Dorados

Los Tacos Dorados aimed to boost in-store engagement and foot traffic by implementing PosterBooking digital signage across its locations, particularly in high-traffic areas like entrances, order counters, and dining sections. These displays showcased vivid, high-definition visuals of their signature dishes, daily specials, and local events, enhancing the customer experience and promoting key offerings.

Personalizing Content for Maximum Impact

The restaurant customized content on PosterBooking’s platform to match its vibrant and authentic brand. Each screen featured personalized promotions tailored to peak meal times, such as Taco Tuesday discounts, Happy Hour deals, and seasonal items like their popular “Churro Fiesta” dessert. By using localized weather information, the signage also recommended meals suited to the day’s weather, encouraging customers to try seasonal or comfort dishes on rainy days.

Javier Morales, the restaurant manager, emphasized the importance of content customization:

“We wanted our digital displays to not only show our menu but to tell our story. Each screen reflects who we are—a fun, authentic Mexican eatery. We integrate everything from local events to staff highlights, and PosterBooking makes it easy.”

Using PosterBooking to Enhance the Dining Experience

Los Tacos Dorados uses PosterBooking digital signage to elevate the dining experience and create an engaging atmosphere. The displays highlight customer photos tagged on social media, encouraging patrons to share their experiences and receive discounts. This interactive approach has led to increased customer participation, with over 300 posts tagged in the first quarter alone.

The digital displays also showcase behind-the-scenes footage of the kitchen, allowing customers to see how their meals are prepared, adding a personal touch to their dining experience. The displays also promote special events like live mariachi performances and salsa dance nights, driving more traffic during evening hours.

Improving Operational Efficiency

Beyond enhancing customer engagement, Los Tacos Dorados leveraged PosterBooking to streamline operations. The restaurant uses the digital signage system to communicate with staff, displaying shift schedules, training updates, and important announcements during non-service hours. This has reduced staff reliance on physical notices and improved internal communication efficiency by over 30%.

Morales stated:

“Having an easy way to communicate with our team has been a game-changer. We update staff schedules and reminders instantly, and PosterBooking helps ensure everyone is on the same page without having to rely on old-school bulletin boards.”

Dynamic Promotions and Real-Time Updates

The flexibility of PosterBooking’s scheduling feature allows Los Tacos Dorados to update promotions dynamically. For example, if a specific menu item is running low, the system automatically replaces its promotion with another popular dish, ensuring customers are always aware of what’s available. Additionally, the restaurant displays live updates of local events and the latest community activities, connecting with the neighborhood and building a sense of community.

Morales highlighted how PosterBooking made managing promotions seamless:

“We use the scheduling feature extensively, especially during peak times like weekend brunches or special events. PosterBooking’s interface allows us to plan out weeks in advance, ensuring our displays remain relevant and engaging.”

Engaging Customers with Interactive Content

To maintain high levels of customer engagement, Los Tacos Dorados integrated interactive elements into its digital signage. For example, a monthly contest called “El TACO Challenge” allows customers to vote for their favorite new taco recipe using a QR code displayed on-screen. This initiative boosted customer interaction, with over 1,200 votes cast in the first six months, leading to an increase in repeat visits and customer loyalty.

Key Results and Benefits

Los Tacos Dorados’ partnership with PosterBooking has yielded several tangible benefits:

• Increased Customer Foot Traffic: The restaurant observed a 25% increase in foot traffic during off-peak hours, largely attributed to dynamic promotions and real-time menu updates.
• Enhanced Customer Engagement: Initiatives like “El TACO Challenge” and showcasing customer-tagged social media posts have driven higher levels of interaction, fostering a community atmosphere.
• Improved Operational Efficiency: By using PosterBooking for internal communications, the restaurant improved staff coordination, reducing reliance on traditional communication methods and enhancing operational flow.
• Customizable Content and Scheduling: The ability to tailor digital signage content based on location and time helped the restaurant stay relevant, offering localized promotions and event details, which attracted both regular and new customers.

Major Takeaways

To enhance restaurant performance, owners should use a cloud-based digital signage platform like PosterBooking for displays in high-traffic areas. Customize content with targeted promotions for peak meal times and localized weather updates. Boost customer experience by showcasing user-generated content and behind-the-scenes meal prep videos.

The 7 actionable steps that will guarantee the success of restaurant include:

1. Implement Digital Signage:
   • Use a Cloud-Based Platform: Partner with a digital signage solution like PosterBooking to manage and control displays easily.
   • Focus on High-Traffic Areas: Position digital screens at entrances, order counters, and dining areas to maximize visibility.
2. Customize Content:
   • Tailor Promotions to Audience: Create personalized promotions for peak meal times (e.g., Taco Tuesdays, Happy Hour specials) to attract more customers.
   • Incorporate Localized Information: Use local weather data to suggest appropriate menu items, enhancing customer relevance and interest.
3. Enhance Customer Experience:
   • Showcase User-Generated Content: Display customer photos from social media to encourage sharing and interaction.
   • Offer Behind-the-Scenes Footage: Share videos of meal preparation to create a personal connection with diners.
4. Promote Special Events:
   • Advertise Events Dynamically: Use signage to promote events like live music nights, encouraging more customers during evening hours.
5. Streamline Operations:
   • Utilize for Internal Communication: Display staff schedules, training updates, and important announcements on digital screens to enhance communication efficiency.
   • Reduce Paper Notices: Shift away from traditional bulletin boards to save time and improve staff awareness.
6. Adopt Dynamic Promotions:
   • Update Promotions in Real-Time: Use scheduling features to automatically adjust promotions based on inventory levels or upcoming events, keeping customers informed of what’s available.
7. Engage Customers with Interactive Features:
   • Create Contests and Voting Mechanisms: Launch initiatives like monthly contests (e.g., “El TACO Challenge”) where customers can vote on new menu items, fostering engagement and loyalty.
8. Monitor and Measure Results:
   • Track Foot Traffic and Engagement: Analyze changes in customer visits and engagement levels after implementing digital signage to assess effectiveness.
   • Refine Strategies Based on Data: Use insights gained to continuously improve content and promotional strategies.

By implementing PosterBooking, Los Tacos Dorados successfully transformed its customer engagement strategy and improved operational efficiency. The restaurant’s dynamic use of digital signage to display personalized, interactive, and localized content has strengthened its brand and attracted a growing base of loyal customers. PosterBooking proved to be an essential tool for Los Tacos Dorados in driving customer interaction and business growth.

With PosterBooking, you can attract more customers and potentially double your revenue by showcasing vibrant menu items, special promotions, and engaging content that draws diners in.

Take advantage of our exclusive offer to manage 10 screens for FREE! Don’t wait—sign up now to enhance customer engagement and drive sales in your restaurant!