St. Mary Church faced declining community participation and awareness of its programs, resulting in a 30% drop in event attendance and a 15% decrease in volunteer involvement. The church implemented PosterBooking’s digital signage solution, installing high-end 4K displays throughout key areas of the church and community center. By showcasing real-time updates on services, community events, and outreach programs, the church increased awareness by 45% and improved volunteer participation by 20%.

The digital signage also reduced operational costs by 25%, replacing traditional bulletin boards and printed materials with dynamic, digital content. This transformation not only boosted community engagement but also enhanced the overall church experience for congregants.

Background of St. Mary Church

St. Mary Church, a historic parish known for its active community involvement and spiritual services, found itself facing challenges in keeping its congregation informed and engaged. With a rich history of outreach programs, youth activities, and community events, the church has been a cornerstone in its community for decades. The church noticed a decline in participation and engagement among its members.

St. Mary Church Struggled with Effective Communication

The church experienced a significant decrease in attendance at services and events, with a 30% drop in event participation over the past year. Many congregants were unaware of upcoming events, volunteer opportunities, and support services offered by the church. This lack of awareness led to a 15% decrease in volunteer involvement, affecting the church’s ability to carry out its mission effectively.

The traditional methods of communication, such as weekly bulletins, announcement boards, and word-of-mouth, were no longer sufficient in reaching the congregation, especially the younger members who are more digitally inclined.

Digital Signage Implementation

St. Mary Church implemented PosterBooking, a leading digital signage software, to effectively manage and update their new digital signage system. The software’s user-friendly interface and cloud-based management allowed the church to push real-time updates on services, events, and community programs across various locations within the church and community center. This solution enabled the church to address the issue of declining participation by displaying dynamic content in key areas such as the sanctuary entrance, fellowship hall, and community outreach centers.

The church installed a network of high-quality 4K UHD displays in strategic locations, including the main sanctuary entrance, fellowship hall, youth center, and community outreach offices. The displays used included the Samsung QMR Series (55-inch) and LG UH5F Series (55-inch) screens, known for their clarity, brightness, and reliability.

The implementation involved installing a network of high-quality 4K UHD displays to ensure optimal visibility and engagement:

• Displays Used: Samsung QMR Series (55-inch) and LG UH5F Series (55-inch) screens, known for their clarity, brightness, and reliability.
• Mounting Solutions: Chief Large Fusion Fixed Wall Mounts were utilized to securely position the displays for maximum visibility.
• Content Displayed:
  • Service Times and Sermon Topics: Keeping congregants informed about upcoming services and special sermons.
  • Event Announcements: Promoting community events, fundraisers, and social gatherings.
  • Volunteer Opportunities: Highlighting areas where help was needed, encouraging members to get involved.
  • Community Outreach Programs: Informing about food drives, charity events, and support groups.
  • Inspirational Messages and Scriptures: Providing spiritual encouragement throughout the week.

Why St. Mary Church Chose PosterBooking Signage Software

St. Mary Church chose PosterBooking for its digital signage because it offers a cost-effective solution, allowing the church to manage up to 10 screens for free, crucial for their budget. The platform provides real-time updates and a user-friendly interface, enabling staff and volunteers to easily manage content. The church benefited from white-label customization to maintain its branding and the ability to manage displays remotely, ensuring quick updates without physical access to the screens.

St. Mary Church selected PosterBooking for 5 compelling reasons:

• Cost-Effective Solution: With the ability to manage up to 10 screens for free, the church could implement the system without exceeding its budget. This was crucial for a non-profit organization relying on donations.
• Real-Time Updates: The church staff could instantly update content, ensuring that the congregation received the most current information about events and announcements.
• Ease of Use: The user-friendly interface allowed staff and volunteers, even those with limited technical expertise, to manage and schedule content effectively.
• White-Label Customization: The church maintained its branding by customizing the displays with its logo, colors, and specific messaging, creating a consistent look and feel.
• Remote Management: Content could be managed remotely, allowing for quick changes and updates without the need to physically access each display.

Results and Outcomes

After implementing Poster Booking’s digital signage solution, St. Mary Church observed 4 significant improvements:

• Increased Awareness and Participation: There was a 45% increase in congregant awareness of church activities and programs. Event attendance improved, and volunteer sign-ups increased by 20%.
• Enhanced Communication: The church could communicate more effectively with its members, ensuring that important messages were seen by all.
• Operational Efficiency: The church reduced its reliance on printed materials, saving on printing costs and reducing waste, leading to a 25% reduction in operational expenses related to communications.
• Improved Engagement with Youth: The modern displays appealed to younger congregants, improving their engagement and participation in church activities.

Before and After Metrics

• Before: 30% drop in event attendance, 15% decrease in volunteer involvement.
• After: 45% increase in event awareness, 20% improvement in volunteer participation.

Client Testimonial

“Implementing PosterBooking’s digital signage has truly revitalized our church community. Our members are more informed and engaged than ever before. The ease of updating information means we can keep everyone up to date with the latest events and opportunities to serve. It’s been a blessing to see the increased participation and the positive impact on our congregation. Thank You PosterBooking!”— Father Michael Thompson, Pastor, St. Mary Church