Velocity Athletics, a local retail sports store, faced stiff competition from larger retailers and online marketplaces, resulting in decreased foot traffic and lower conversion rates. To differentiate itself and enhance the in-store experience, the store implemented PosterBooking’s digital signage solution, installing LG UL3G Series (43UL3G-B) 4K displays throughout the store. By showcasing dynamic content such as live game feeds, product catalogs, and promotional offers, Velocity Athletics increased foot traffic by 35% and improved conversion rates by 20%. The digital signage also streamlined marketing efforts, reducing promotional costs by 25%.

Background of Velocity Athletics

Velocity Athletics is a community-focused retail sports store specializing in athletic apparel, equipment, and accessories. Known for its personalized customer service and curated product selection, the store has served local athletes and sports enthusiasts for over a decade. However, the rise of big-box retailers and online shopping platforms began to erode its customer base, necessitating a strategic shift to stay competitive.

Challenges Faced by Velocity Athletics

The store struggled with:

• Decreased Foot Traffic: A noticeable decline in store visitors due to competition and changing consumer shopping habits.
• Lower Conversion Rates: Fewer in-store customers were making purchases, impacting revenue.
• Limited Brand Visibility: Difficulty in standing out against larger retailers with bigger marketing budgets.
• Outdated In-Store Experience: Traditional signage and static displays failed to engage modern consumers accustomed to digital interactions.

These challenges threatened the store’s profitability and long-term viability.

Digital Signage Implementation

Velocity Athletics implemented PosterBooking, a leading digital signage software, to effectively manage and update their new digital signage system. The software’s user-friendly interface and cloud-based management allowed the store to push real-time updates on promotions, product launches, and live sports events across various displays within the store. This solution enabled Velocity Athletics to enhance the in-store experience by displaying dynamic content in high-traffic areas such as entrances, product aisles, and checkout counters.

Hardware Used

• Displays: LG UL3G Series (43UL3G-B)
  • Size: 43 inches
  • Resolution: 4K UHD (3840 x 2160)
  • Brightness: 400 nits, ideal for indoor retail environments
  • Features: WebOS platform for seamless content updates, multiple connectivity ports
  • Price: $850 per unit
• Mounting Solutions: Secure wall mounts positioned for optimal customer visibility.

Content Strategy

The digital displays showcased:

• Live Game Feeds: Attracting sports fans by broadcasting live events.
• Product Catalogs: Highlighting new arrivals and best-sellers with high-resolution images and videos.
• Promotional Offers: Displaying time-sensitive discounts and bundle deals to encourage immediate purchases.
• Interactive Elements: QR codes for customers to access more information or online exclusives.

Why Velocity Athletics Chose PosterBooking Signage Software

Velocity Athletics selected PosterBooking for its digital signage software based on the following key advantages:

• Cost-Effective with Free Screens: The store could use up to 10 screens for free, making it a budget-friendly solution. This allowed Velocity Athletics to invest in high-quality displays without incurring additional software costs.
• Real-Time Updates: The ability to instantly update content ensured that promotions and product information were always current. Integration with Amazon Firestick 4K enabled seamless content streaming.
• White-Label Customization: PosterBooking’s white-label feature allowed the store to maintain consistent branding across all digital signage, reinforcing brand identity.
• Easy Setup and Remote Management: The simple setup process—adding a screen, creating a playlist, and uploading content—enabled quick implementation without specialized technical staff. Remote management capabilities allowed for efficient content scheduling and updates.

Results and Outcomes

After implementing PosterBooking’s digital signage solution, Velocity Athletics experienced 5 significant improvements:

• Increased Foot Traffic: The visually engaging displays attracted 35% more visitors to the store.
• Improved Conversion Rates: Enhanced product visibility and promotional content led to a 20% increase in sales conversions.
• Reduced Promotional Costs: The shift from printed materials to digital signage reduced marketing expenses by 25%.
• Stronger Brand Presence: Consistent and dynamic content strengthened brand recognition and customer loyalty.
• Positive Customer Feedback: Shoppers appreciated the modern and interactive store environment, leading to higher customer satisfaction.

Before and After Metrics

• Before: 20% decline in foot traffic, 15% decrease in conversion rates.
• After: 35% increase in foot traffic, 20% improvement in conversion rates.

Client Testimonial

“PosterBooking’s digital signage software has literally been a game-changer for our store. The ability to showcase live games and up-to-date promotions on our screens has not only attracted more customers but also kept them engaged. What’s even more awesome is we’ve seen a noticeable boost in sales and customer satisfaction. So easy to use, and the support from PosterBooking has been outstanding.”Sarah Mitchell, Store Manager, Velocity Athletics