Digital signage is an effective way to showcase advertisements and engage your audience. With PosterBooking, you can display ads seamlessly on smart screens or any screen equipped with an Amazon Signage Stick. This guide walks you through setting up PosterBooking to display advertisements step by step.

Step 1: Prepare Your Setup

1. Smart Screen: Use a smart TV connected to the internet.
2. Non-Smart Screen: Attach the Amazon Signage Stick to any screen. The Amazon Signage Stick includes a free year of PosterBooking Business Pro with unlimited screen connections.

Pro Tip: The signage stick makes any standard screen ready for digital signage, providing flexibility for various setups.

Step 2: Connect Your Screen to PosterBooking

1. Open the PosterBooking app and navigate to the Screens section.
2. Tap Add Screen and select Add Screen again.
3. On your TV or screen, locate the unique code displayed by the PosterBooking app after setup.
4. Enter the code in the app, assign a name to your screen (e.g., “Ad Display”), and click Add Screen.
5. Your screen is now connected to PosterBooking.

Step 3: Upload Advertisement Content

1. Navigate to the Content section in the PosterBooking app and select Images/Videos.
2. Click Upload to add your advertisement files, such as:
   • Product images
   • Promotional videos
   • Animated content (e.g., MP4 or GIF)
3. Ensure your advertisement is designed in the correct resolution:
   • For Full HD screens, use 1920×1080 pixels for images.
   • For vertical screens, use 1080×1920 pixels.

Pro Tip: Tools like Canva or Adobe Photoshop are great for creating professional ad designs.

Step 4: Create a Playlist for Advertisements

1. Navigate to the Playlists section and click Create Playlist.
2. Name the playlist (e.g., “Ad Campaign”).
3. Click Add Content and select your uploaded advertisement files.
4. If you’re running multiple ads, add all the content to the playlist to create a rotating display.
5. Adjust the slide duration for each piece of content to control how long it appears on screen.

Example: Set product images to display for 10 seconds and promotional videos for 30 seconds.

Step 5: Assign the Playlist to Your Screen

1. Return to the Screens section and locate your connected screen.
2. Tap the plus (+) button under your screen to edit its playlist.
3. Select the Ad Campaign playlist you just created.
4. Click Save to assign the playlist to your screen.
5. Your advertisements will appear on the screen immediately.

Step 6: Optimize Your Advertisement Display

• Schedule Ads: Use PosterBooking’s scheduling feature to display ads at specific times (e.g., morning offers, afternoon deals).
• Dynamic Content: Include animated or video ads to capture more attention.
• Real-Time Updates: Update ad content instantly from the PosterBooking app for time-sensitive promotions.

Benefits of Advertising with PosterBooking Digital Signage

• Cost-Effective: Use unlimited screens with the Amazon Signage Stick for free for a year.
• High Visibility: Display eye-catching ads on large screens in high-traffic areas.
• Flexible Management: Change, schedule, or update ads remotely from the PosterBooking app.

Use Cases for Advertisement Displays

1. Retail Stores: Showcase sales, new arrivals, or loyalty program promotions.
2. Restaurants: Display daily specials, happy hour deals, or new menu items.
3. Gyms and Spas: Advertise membership offers, class schedules, or seasonal discounts.
4. Event Venues: Promote upcoming events, sponsors, or ticket sales.
5. Hotels: Highlight amenities, room upgrades, or local attractions.

Final Thoughts

PosterBooking transforms any screen into a powerful advertising tool. With easy-to-use features like playlists, scheduling, and real-time updates, you can display compelling advertisements and maximize your marketing efforts. Start your digital signage journey today!