Digital signage is one of the most effective ways to display ad campaigns in 2025. With PosterBooking, businesses can manage and display advertisements on any screen, whether it’s a smart TV or a traditional screen connected via the Amazon Signage Stick. This guide will walk you through the step-by-step process of setting up your screens, uploading ad content, and managing campaigns seamlessly.

Step 1: Set Up Your Digital Signage Screen

1.1. Choose Your Display Setup

• Smart Screen: Download the PosterBooking app directly from the app store.
• Non-Smart Screen: Use an Amazon Signage Stick, which comes with a free year of PosterBooking Business Pro, offering unlimited screens, playlists, and storage.

1.2. Connect Your Screen to PosterBooking

1. Plug the Amazon Signage Stick into your screen’s HDMI port and power it on.
2. Connect the device to your Wi-Fi network.
3. Open the PosterBooking app on the screen.
4. A unique screen code will appear—note this code.
5. On the PosterBooking dashboard (accessible from your computer or phone):
   • Go to Screens and click Add Screen.
   • Enter the screen code, assign a name to the screen (e.g., “Storefront Display”), and click Add Screen.

Your screen is now connected and ready for ad content.

Step 2: Upload Your Ad Campaign Content

2.1. Prepare Your Ad Content

• Design high-quality ad images or videos using tools like Canva, Adobe Photoshop, or Final Cut Pro.
• Optimize the content for digital signage screens:
  • 1920×1080 pixels for landscape orientation.
  • 1080×1920 pixels for portrait orientation.
• Supported file formats include JPEG, PNG, and MP4.

2.2. Upload Content to PosterBooking

1. In the PosterBooking dashboard, navigate to the Content section.
2. Click Images/Videos and then Upload Content.
3. Select the ad files from your computer and upload them.

Tip: Upload multiple ads if you’re running a rotating campaign or have seasonal promotions.

Step 3: Create a Playlist for Your Ad Campaign

1. Go to the Playlists section in PosterBooking.
2. Click Create Playlist and give it a name (e.g., “Summer Campaign” or “Product Launch Ads”).
3. Add your uploaded ad content to the playlist:
   • Click Add Content.
   • Select the images or videos you uploaded.
4. Click Save to finalize the playlist.

Optional: Set Display Durations

If you have multiple ads, set the display duration for each:

• Example: Show each ad for 15 seconds before transitioning to the next.

Step 4: Assign the Playlist to Your Screen

1. Go to the Screens section in PosterBooking.
2. Locate your connected screen and click the plus (+) button beneath it.
3. Select the playlist you created (e.g., “Ad Campaign”).
4. Click Save to apply the playlist to your screen.

Your ad campaign will start displaying immediately on the screen.

Step 5: Optimize Your Ad Campaign Display

1. Schedule Ads for Specific Times

• Use PosterBooking’s scheduling feature to display ads at targeted times:
  • Morning: Coffee or breakfast promotions.
  • Afternoon: Lunch deals or mid-day offers.
  • Evening: Happy hour or entertainment promotions.

2. Run Location-Based Campaigns

• If managing multiple screens across different locations, create unique playlists tailored to each audience.
• Example: Display retail promotions in stores while showcasing service ads in office lobbies.

3. Add Interactive Elements

• Incorporate QR codes in your ads to direct customers to websites, online stores, or promotional landing pages.
• Example: “Scan to Get 20% Off” with a QR code linking to an online coupon.

Why Use PosterBooking for Ad Campaigns?

• Unlimited Screens and Playlists: Perfect for businesses managing ads across multiple locations.
• Unlimited Storage: Upload and manage a large volume of ad content without storage limitations.
• Real-Time Updates: Instantly update or modify campaigns remotely from the dashboard.
• Advanced Scheduling: Automate ad display schedules to target specific demographics at the right time.
• Cost-Effective: The Amazon Signage Stick comes with a free year of Business Pro, reducing software costs.

Final Thoughts

Displaying ad campaigns with PosterBooking is an efficient and scalable solution for businesses in 2025. Whether you’re running ads in retail stores, office buildings, restaurants, or event venues, PosterBooking makes it easy to manage and update your campaigns remotely.

Take advantage of the free month of PosterBooking Business Pro with the Amazon Signage Stick to unlock unlimited screens, advanced scheduling, and dynamic content management. Start showcasing your ad campaigns today and drive engagement like never before.