Log In

Create Account
Book Demo
Create Account
Log In

Digital Signage Trends and Statistics (2022-2024)

Digital Signage Statistics 2022

In 2022, digital signage demonstrated significant benefits across various industries. Retailers saw a 29.5% increase in sales and a 52% boost in ad recall rates, while 70% of customers reported that digital signage influenced their purchasing decisions. In healthcare, 75% of hospitals used digital signage for patient education, and clinics saw a 33% reduction in perceived wait times. Educational institutions utilized digital displays for campus communication, with 90% using them for emergency notifications. The transportation and hospitality sectors also benefited, with 85% of hubs using digital signage for real-time information and hotels seeing a 20% increase in bookings through digital promotions. Across industries, digital signage proved to enhance customer engagement, reduce operational costs, and improve communication effectiveness.

The digital signage statistics in 2022 include:

  1. Sales Uplift: Retailers using digital signage experienced an average sales increase of 29.5%.
  2. Ad Recall Rate: Digital signage led to a 52% higher ad recall rate among shoppers.
  3. Customer Engagement: 80% of retailers reported improved customer engagement through interactive digital displays.
  4. Cost Savings: Switching to digital signage saved retailers up to 30% on print advertising costs.
  5. Influence on Purchase Decisions: 70% of customers said digital signage influenced their purchase decisions.
  6. Queue Management: Implementing digital signage reduced perceived wait times by 35%.
  7. Adoption Rate: 65% of retailers planned to increase investment in digital signage.

Healthcare Industry

  1. Patient Education: 75% of hospitals utilized digital signage for patient education.
  2. Waiting Time Reduction: Digital signage reduced perceived waiting times by 33% in clinics.
  3. Staff Communication: 60% of healthcare facilities used digital signage for internal communication.
  4. Appointment Reminders: Digital displays reduced missed appointments by 20%.
  5. Emergency Alerts Integration: 50% of hospitals integrated digital signage with emergency alert systems.
  6. Wayfinding Assistance: 85% of patients found digital wayfinding helpful.
  7. Health Campaign Awareness: Digital signage increased awareness by 40%.

Education Industry

  1. Campus Communication: 70% of universities used digital signage for announcements.
  2. Event Attendance: 65% increase due to digital signage promotion.
  3. Emergency Notifications: 90% of institutions used digital signage for alerts.
  4. Student Engagement: 50% reported higher engagement via digital signage.
  5. Cost Savings: Schools saved up to 25% on communication costs.
  6. Digital Menu Boards: 40% of universities implemented them in cafeterias.

Transportation Industry

  1. Real-Time Information: 85% of hubs used digital signage for passenger info.
  2. Advertising Revenue: Digital signage contributed to a 15% revenue increase.
  3. Wayfinding: 70% of travelers found digital wayfinding helpful.
  4. Emergency Alerts: 60% integrated alerts with digital signage.
  5. Customer Satisfaction: Improved by 20% due to digital signage.
  6. Wait Time Reduction: 30% reduction in perceived wait times.

Hospitality Industry

  1. Guest Engagement: 25% increase with digital signage.
  2. Upselling Services: 20% increase in bookings via digital promotions.
  3. Event Information: 80% used digital signage for event info.
  4. Check-in Efficiency: 15% reduction in times with digital kiosks.
  5. Guest Feedback Collection: 50% collected via digital touchpoints.
  6. Digital Wayfinding: Appreciated by 65% of guests.

Corporate/Workplace

  1. Internal Communications: 70% used digital signage.
  2. Employee Engagement: Increased by 25%.
  3. Training Delivery: 40% delivered via digital displays.
  4. Room Scheduling: 60% used digital signage.
  5. Brand Messaging: Reinforced in 80% of companies.
  6. Compliance Updates: Shared via digital signage by 50%.

Entertainment Industry

  1. Digital Billboards: 30% increase for movie promotions.
  2. Interactive Displays: Implemented by 45% of venues.
  3. Ticket Sales Increase: 20% boost with digital signage.
  4. Merchandise Sales: Increased by 15% via digital promotions.
  5. Visitor Engagement: 70% engaged with digital content.
  6. Event Awareness: Increased by 35%.

Financial Services

  1. Queue Management: 25% reduction in perceived wait times.
  2. Product Awareness: 60% increase via digital displays.
  3. Customer Satisfaction: Improved by 18%.
  4. Marketing Cost Reduction: Saved 20% on materials.
  5. Compliance Messaging: Used by 50% of banks.
  6. Cross-Selling Opportunities: Increased by 15%.

Government

  1. Public Information Dissemination: Used by 65% of buildings.
  2. Emergency Alert Integration: 75% adoption.
  3. Cost Savings: Up to 30% on printed materials.
  4. Community Engagement: Increased by 20%.
  5. Visitor Wayfinding: Helpful to 55% of visitors.
  6. Event Promotion: 40% increase in attendance.

Quick Service Restaurants (QSR)

  1. Digital Menu Adoption: 80% of QSRs implemented them.
  2. Sales Increase: 15% after implementing digital menus.
  3. Order Accuracy: Improved by 20%.
  4. Upselling Opportunities: Increased by 30%.
  5. Customer Preference: 70% preferred digital menus.
  6. Menu Flexibility: Valued by 90% of QSRs.

Outdoor Advertising

  1. DOOH Growth: Digital out-of-home advertising grew by 15%.
  2. Programmatic Sales: 40% of DOOH ads sold programmatically.
  3. Urban Reach: Digital billboards reached 60% of urban population weekly.
  4. Ad Recall: DOOH had a 47% higher recall than online ads.

Manufacturing Industry

  1. KPI Display: 30% used digital signage for production KPIs.
  2. Safety Compliance: Improved by 20% with digital signage.
  3. Internal Communication: 50% increase in effectiveness.

Sports Venues

  1. Fan Engagement: 65% of fans engaged with digital content.
  2. Advertising Revenue: Increased by 25% for stadiums.
  3. Digital Wayfinding: Helpful to 70% of attendees.
  4. Concession Sales: 15% increase with digital menu boards.

Retail Banking

  1. Branch Transformation Initiatives: 50% used digital signage.
  2. Interactive Kiosks: Implemented by 35% of banks.
  3. Personalized Content: 25% increase in customer engagement.

Digital Signage Statistics 2023

In 2023, digital signage demonstrated significant benefits across multiple industries. Retailers saw a 32% increase in sales and a 55% higher ad recall rate, while healthcare facilities experienced a 22% reduction in missed appointments and 36% shorter perceived wait times. Educational institutions increased event attendance by 68% and saved 28% on communication costs. In transportation, digital signage reduced perceived wait times by 32% and improved customer satisfaction by 22%. The hospitality sector noted a 28% rise in guest engagement, and corporate settings observed a 27% increase in employee engagement. Digital signage also boosted quick-service restaurant sales by 17% and improved order accuracy by 22%, further highlighting its growing impact across various sectors.

Digital Signage Statistics in 2023 include:

Retail Industry

  1. Retailers using digital signage experienced an average sales increase of 32% in 2023, as reported by the Retail Digital Signage Report 2023 by Retail TouchPoints.
  2. Digital signage led to a 55% higher ad recall rate among shoppers in retail settings, according to the Consumer Engagement Study 2023 by Digital Signage Today.
  3. Interactive digital displays improved customer engagement for 83% of retailers surveyed, states the 2023 Technology Trends report by Retail Dive.
  4. Switching to digital signage saved retailers up to 35% on print advertising costs in 2023, based on findings from the Cost Efficiency Report 2023 by Retail Gazette.
  5. Approximately 74% of customers reported that digital signage influenced their purchase decisions in retail stores, as per the 2023 Shopper Behavior Analysis by VMSD Magazine.
  6. Implementing digital signage reduced perceived wait times by 38% in retail queues, according to the Queue Management Journal’s 2023 Edition.
  7. In 2023, 68% of retailers planned to increase their investment in digital signage technologies, reported by the 2023 Retail Technology Report from the National Retail Federation (NRF).

Healthcare Industry

  1. Seventy-eight percent of hospitals utilized digital signage for patient education in 2023, according to the Digital Health Trends 2023 by Healthcare IT News.
  2. Digital signage reduced perceived waiting times by 36% in clinics, as found in the 2023 Patient Experience Study by the Journal of Medical Practice Management.
  3. Sixty-three percent of healthcare facilities used digital signage for internal staff communication, stated in the Healthcare Management Review 2023.
  4. Digital displays helped reduce missed appointments by 22% through timely reminders, according to Medical Economics 2023.
  5. Fifty-three percent of hospitals integrated digital signage with emergency alert systems in 2023, as per the American Hospital Association’s 2023 Survey.
  6. Eighty-eight percent of patients found digital wayfinding assistance helpful in navigating healthcare facilities, reported by the 2023 Patient Experience Journal.
  7. Digital signage increased health campaign awareness by 42% among patients, according to Public Health Reports 2023.

Education Industry

  1. In 2023, 73% of universities used digital signage for campus-wide announcements, as stated in the EDUCAUSE Review 2023.
  2. Event attendance increased by 68% due to promotion through digital signage, according to the 2023 Journal of Educational Administration.
  3. Ninety-two percent of educational institutions used digital signage for emergency notifications in 2023, reported by Campus Safety Magazine.
  4. Fifty-three percent of schools reported higher student engagement via digital signage, according to the Higher Education Journal 2023.
  5. Educational institutions saved up to 28% on communication costs by adopting digital signage, as per the Education Business Magazine 2023.
  6. Digital menu boards were implemented in cafeterias by 43% of universities, stated in University Business 2023.

Transportation Industry

  1. Eighty-eight percent of transportation hubs used digital signage for real-time passenger information in 2023, according to the Transportation Research Board.
  2. Digital signage contributed to an 18% increase in advertising revenue for transportation centers, as reported by the Outdoor Advertising Association of America (OAAA).
  3. Seventy-two percent of travelers found digital wayfinding helpful in transportation hubs, according to Travel + Leisure 2023.
  4. Sixty-three percent of transportation facilities integrated emergency alerts with digital signage, reported by the Transportation Security Administration (TSA).
  5. Customer satisfaction improved by 22% due to the implementation of digital signage in transportation services, based on the Customer Experience in Transportation Report 2023.
  6. Perceived wait times were reduced by 32% with the use of digital signage, according to the Journal of Transportation Research 2023.

Hospitality Industry

  1. Guest engagement increased by 28% with the use of digital signage in hotels, as reported by Hospitality Net 2023.
  2. Upselling of services saw a 23% increase through digital promotions in 2023, according to Hotel Management Magazine.
  3. Eighty-three percent of hospitality venues used digital signage for event information, stated in Meetings & Conventions Magazine 2023.
  4. Check-in efficiency improved by 17% with the adoption of digital kiosks, as per Hospitality Technology 2023.
  5. Fifty-two percent of guest feedback was collected via digital touchpoints, reported by Hotel News Now.
  6. Digital wayfinding was appreciated by 68% of hotel guests in 2023, according to Lodging Magazine.

Corporate/Workplace

  1. Seventy-two percent of companies used digital signage for internal communications in 2023, as stated by Corporate Communication International.
  2. Employee engagement increased by 27% with digital signage, according to the 2023 Employee Engagement Survey by Gallup.
  3. Forty-two percent of corporate training was delivered via digital displays, reported by Training Industry Magazine.
  4. Sixty-two percent of companies used digital signage for room scheduling and resource management, according to the Facilities Management Journal 2023.
  5. Brand messaging was reinforced through digital signage in 82% of organizations, as per Branding Strategy Insider 2023.
  6. Compliance updates were shared via digital signage by 52% of companies, reported by Compliance Week 2023.

Entertainment Industry

  1. Digital billboards contributed to a 33% increase in movie promotions in 2023, according to Box Office Magazine.
  2. Interactive displays were implemented by 48% of entertainment venues, reported by the Entertainment Technology Review 2023.
  3. Ticket sales increased by 22% due to digital signage promotions, as per Event Industry News 2023.
  4. Merchandise sales saw a 17% boost through digital promotions, according to Pollstar 2023.
  5. Seventy-two percent of visitors engaged with digital content at entertainment venues, reported by Amusement Today.
  6. Event awareness increased by 37% with the use of digital signage, according to Live Design Magazine 2023.

Financial Services

  1. Perceived wait times in banks were reduced by 27% using digital signage for queue management, as stated in Banking Technology Magazine 2023.
  2. Product awareness increased by 63% via digital displays in financial institutions, reported by The Financial Brand 2023.
  3. Customer satisfaction improved by 20% due to digital signage implementations, according to the J.D. Power 2023 Banking Study.
  4. Banks saved 22% on marketing materials by switching to digital signage, as per American Banker 2023.
  5. Compliance messaging was effectively communicated via digital signage by 53% of banks, according to Compliance Week 2023.
  6. Cross-selling opportunities increased by 17% through targeted digital signage content, reported by Financial Planning Magazine.

Government

  1. Public information dissemination through digital signage was used by 68% of government buildings in 2023, as per Government Technology Magazine.
  2. Emergency alert integration with digital signage saw a 77% adoption rate among government facilities, reported by the Homeland Security Digital Library.
  3. Government entities saved up to 32% on printed materials by using digital signage, according to the Public Administration Review 2023.
  4. Community engagement increased by 22% through digital signage initiatives, as stated by the National League of Cities 2023 Report.
  5. Digital wayfinding was helpful to 58% of visitors in government buildings, according to Municipal World 2023.
  6. Event promotion through digital signage led to a 42% increase in attendance at government-hosted events, reported by Governing Magazine.

Quick Service Restaurants (QSR)

  1. In 2023, 82% of quick-service restaurants implemented digital menu boards, as reported by QSR Magazine.
  2. Sales increased by 17% after implementing digital menus in QSRs, according to Restaurant Business Online 2023.
  3. Order accuracy improved by 22% with digital menu boards, stated in Fast Casual Magazine 2023.
  4. Upselling opportunities increased by 32% through dynamic digital content, as per Nation’s Restaurant News.
  5. Seventy-two percent of customers preferred digital menus over traditional ones, reported by Restaurant Hospitality 2023.
  6. Menu flexibility offered by digital signage was valued by 92% of QSR operators, according to Food Service Director 2023.

Outdoor Advertising

  1. Digital out-of-home (DOOH) advertising grew by 17% in 2023, as reported in the OAAA Annual Report.
  2. Forty-three percent of DOOH ads were sold programmatically in 2023, according to eMarketer.
  3. Digital billboards reached 62% of the urban population weekly, stated in the Nielsen OOH Advertising Study 2023.
  4. DOOH advertising had a 49% higher ad recall compared to online ads, reported by Marketing Science 2023.

Manufacturing Industry

  1. Thirty-two percent of manufacturers used digital signage to display production KPIs in 2023, according to Manufacturing.net.
  2. Safety compliance improved by 22% with the use of digital signage, as reported by Occupational Health & Safety Magazine.
  3. Effectiveness of internal communication increased by 52% through digital signage, stated in IndustryWeek 2023.

Sports Venues

  1. Fan engagement increased by 68% when digital content was used in sports venues, according to Sports Business Journal 2023.
  2. Advertising revenue for stadiums increased by 27% due to digital signage, reported by Venue Management Magazine.
  3. Digital wayfinding was helpful to 73% of attendees in sports venues, as per Stadium Journey 2023.
  4. Concession sales increased by 17% with digital menu boards in stadiums, according to SportsPro Media.

Retail Banking

  1. Fifty-two percent of banks used digital signage for branch transformation initiatives in 2023, as reported by Retail Banking International.
  2. Interactive kiosks were implemented by 38% of banks to enhance customer experience, according to ATM Marketplace 2023.
  3. Personalized content delivered through digital signage led to a 27% increase in customer engagement, stated by The Financial Brand 2023.

Digital Signage Statistics 2024

In 2024, the global digital signage market is projected to grow at a CAGR of 6.3%, potentially reaching $63.3 billion by 2031. Digital signage engages around 135 million people weekly, with North America leading market growth at 42%, followed by Asia at 17%. Adoption trends indicate that 60% of enterprises plan to implement digital signage within the next two years, while 67% expect digital out-of-home advertising to increase. Digital signage boosts sales by up to 33% for 80% of brands, with public displays attracting 400% more views than static signage. In education, 70% of colleges have adopted digital displays, and nearly all students report enhanced learning through video content. In retail, digital signage increases foot traffic by 24% and drives a 29.5% rise in purchase amounts, making it more effective than traditional advertising for building brand awareness.

Digital signage statistics in 2024 include:

Global Market and Growth

  1. Market Size: The global digital signage industry reached $23.5 billion in 2021. Projections estimate it will expand at a compound annual growth rate (CAGR) of 6.3% from 2022 to 2031, potentially reaching $63.3 billion by 2031.
  2. Market Reach: Digital signage reaches an estimated 135 million individuals per week globally.
  3. Regional Growth: North America holds the largest share of the digital signage market and is expected to experience the highest growth (42%), followed by Asia (17%). Meanwhile, growth is projected to be slower in Africa (2%) and Australia/New Zealand (1%).
  4. Adoption Trends: Among enterprises not yet utilizing digital signage, 60% plan to implement the technology in their stores within the next two years.
  5. Out-of-Home Advertising: More than 67% of digital signage users expect digital out-of-home (DOOH) advertising to increase over the coming two years.
  6. Screen Usage: 33% of users operate between 1 and 24 digital signage screens, 15% have 25-99 screens, 12% manage 100-149 screens, and 9% have over 1,000 screens in their organization.
  7. Impact on Sales: 80% of brands using digital signage report sales growth of up to 33%, particularly influencing impulse or indulgent purchases.

General Digital Signage Trends

  1. Public Reach: Digital signage in public venues engages up to 10% of U.S. residents over age 12, compared to 41% for Facebook and 43% for general internet usage.
  2. Queue Management: Digital signage can reduce perceived wait times by over 35%.
  3. Spending Trends: 53% of users plan to increase their digital signage budget in the next two years, with 65% of spending focused on new displays and 42% on content creation.
  4. Content Engagement: Digital displays attract 400% more views than static signage.
  5. Memory Retention: Digital signage boosts recall, with an impressive 83% retention rate, nearly double that of traditional advertising.
  6. Consumer Awareness: 75% of travelers recall seeing a digital billboard in the past month.

Corporate and Employee Communication

  1. Communication Improvements: Clear internal communication supported by digital signage leads to increased productivity, with companies reporting 25% higher efficiency when using such tools.
  2. Employee Engagement: Companies with effective communication strategies are four times more likely to see high levels of employee engagement. Moreover, 56% of internal communication teams plan to increase their digital signage use.
  3. Employee Recognition: Recognizing employees through digital signage inspires 60% of them to work harder.
  4. Non-Verbal Communication: 93% of communication is non-verbal, with digital signage providing a key visual component in workplace communication strategies.

Education and Learning Institutions

  1. Campus Adoption: 70% of colleges have installed digital displays, with 87% of educational institutions using digital signage for announcements, lesson plans, and emergency notifications.
  2. Impact on Learning: Nearly all (96%) students say that video enhances their learning experience, and 45% of students report reduced stress when using educational technology like digital signage.
  3. Classroom Benefits: Over 40% of schools lack posted emergency instructions, highlighting the importance of digital signage for emergency messaging in education.

Retail and Customer Experience

  1. Retail Engagement: Digital signage influences consumer behavior, with 80% of shoppers entering stores after seeing digital displays. Retailers report a 29.5% increase in average purchase amounts and a 32.8% rise in repeat buyers due to the technology.
  2. Customer Interactions: More than 59% of viewers exposed to digital signage content express a desire to learn more about the product or service. Additionally, digital signage is known to increase foot traffic in retail stores by up to 24%.
  3. Brand Awareness: 84% of retailers say digital signage is more effective than traditional advertising for building brand awareness, with 71% of consumers agreeing that signage stands out more than online ads.

When Did Digital Signage Begin?

Digital signage began in the early 1990s with the introduction of CRT monitors displaying basic digital content in retail and public spaces. As technology advanced, LCD and LED displays replaced bulky CRTs, enabling more dynamic, high-quality visuals. 

Join PosterBooking Today!

Scroll to Top